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A row of typical United Kingdom houses

(Courtesy Billy Wilson, via Flickr Creative Commons.) The author argues that Octopus Energy needs to reach out to occupants of homes like these to make good on its post-carbon promises. 

Making 100% Clean Electricity Doable: A Strategy Memo to Octopus Energy

According to this consultant, Octopus Energy must build measurable positive momentum towards the customer-centric (and just) energy transition it implies in its branding. It should invest capital toward changes in marketing and customer support. By doing so, this memo suggests, Octopus can deliver more fully on its promise.

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