Topic: Community-Based Marketing

Community-Based Marketing Articles

So Cool It's Hot: Learn About Renewable Thermal Innovators in April

As most of us grow more intimate with the walls of our homes, the Renewable Thermal Alliance (RTA) offers views on updates to a clean-energy source six feet from where most of us sit. A public-private partnership initiated by New York State Energy Research Development Authority (NYSERDA), the Connecticut Green Bank, and Yale University, the RTA serves more than 300 individual stakeholders throughout the United States. The Alliance will soon announce its 2019 Innovation Grant recipients. Each one earned $15,000 to work on ways to make heat pumps and other renewable sources of heat more popular. Two webinars in April...
View from an arch in Mexico

What Will It Take to Catalyze the Energy Transition?

Vastly higher clean energy targets are essential to empower the international community to make the leap to a sustainable future, according to Richard Heinberg, coauthor of “Our Renewable Future: Laying the Path for One Hundred Percent Clean Energy.” In this interview, he delves into the practical challenges involved in the global transition to renewable power sources.
Solar panels on a building with a boarded window

How Solar Can Expand Its Socioeconomic Reach

Innovative solutions can help solar companies reach the low-to-moderate-income market, according to a report from Vote Solar. According to 2016 Census and FICO data, 44-78 million people in the United States qualify as low-income and/or low-credit. But many of these customers are being left out of the clean energy transition because of financial barriers to securing access to solar products.
Hartford CT

Connecticut Is Changing the State of Clean Energy Innovation - An Op-Ed by Stuart DeCew

At the Yale Center for Business and the Environment, we constantly scan the horizon for transformative solutions in clean energy markets and finance. And as far and as wide as we look, we are drawn back to study the remarkable work across our home state of Connecticut.
Kelly Bragg

West Virginia's Community Solar Ideas Take Root

Solar power is starting to take root in West Virginia at a community level, said Kelly Bragg, energy development specialist with the West Virginia Office of Energy. In this interview, she also said energy efficiency remains a low priority due to the affordable cost of electricity.

Owning the Benefits of Affordable Solar+Storage - An Op-Ed from Clean Energy Group

Now that installations of solar PV coupled with battery storage (solar+storage) are becoming more common in commercial markets, it is important that disadvantaged communities not be left behind. One of the reasons for this lag in market uptake of clean energy in low- and moderate-income communities is a persistent financing gap.

NAACP Clean Energy Policy Advocates Speak up

During the solar policy debates that have happened in the United States over the past several years, many conversations about what low-income utility customers want have taken place without the National Association for the Advancement of Colored People (NAACP) being in the room. But now that the organization has published its 2017 report “Just Energy Policies: Model Energy Policies Guide,” it’s clear that the views of its constituents have been misrepresented in these meetings.
Woman with solar lamp in India

New Customers for Microfinance Can Accelerate Off-Grid Solar

The growth of the off-grid solar appliance market hints at untapped opportunities for investors to support energy access goals. According to the Global Off-Grid Lighting Association, in the first half of 2017, over 3.5 million such products were sold globally, yielding nearly $100 million in sales. Over 8 million products were sold in 2016. These figures represent impressive headway toward providing modern energy services to the poorest members of global society.
Solar panels

Low-Income Solar Policy Guide Shows Work Is Needed

The residential solar market has heated up in the United States during the past few years. Although its fortunes have fluctuated, it has seen dramatic improvements. The same cannot be said for the low-income solar market, which is just beginning to thaw. According to the Low-Income Solar Policy Guide developed by the nonprofits Grid Alternatives, Center for Social Inclusion, and Vote Solar, there is a key set of structures that needs to be put in place at the government level to set the ground rules for a profitable market. The frameworks depend on the state policy environment.