Filtered Topic: Community-Based Marketing

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A vendor in Brooklyn, where hot days currently bring dirty power for cooling.

With Grid Modernization Overdue, Don't Overlook Virtual Power Plants

A transmission tower falling into the Mississippi River in late August sent New Orleans into weeks of darkness, highlighting the need for capital to speed deployment of small-scale clean power systems around the world’s waterfront cities. A few weeks earlier, Tesla showed how an established software-driven fix called a virtual...
Solar panels being installed

This professional had to climb to get to this spot: community solar investors and innovators have to climb over hurdles, too. 

Community Solar's Bend Toward Energy Justice: Challenge Accepted

For those coming with fresh eyes to this series, please read the previous two articles about community solar. In the first article of the series, I explored the economic and energy equity opportunity of the community solar sector. The subsequent article investigated challenges within the market from a policy and...
Climate attitudes in Colorado, courtesy the Yale Program on Climate Change Communication

With the Yale Program on Climate Change Communications showing this range of climate concern, should Colorado operate under one electricity provider? 

Decarbonizing the Rockies: A Policy Memo on Colorado's Electricity Market

Participants in CBEY's Financing and Deploying Clean Energy certificate program learn technology, finance, policy and climate science. Policy savvy locks in when they write real memos to real players. In this example, a professional in Colorado's community-solar industry encourages a state Senator to work on fostering competition in the state's...
An electron electoral map

This map, courtesy of marketer Solstice and adapted by Kevin Cellucci, shows how far community solar can grow.

Community Solar's Bend Toward Energy Justice, Episode Two: Utilities Push Back

Community solar developers have a compelling idea for how to extend renewable energy to people who can't install panels on their rooftops. They also face a series of questions. These include: how to coexist with utilities, and how to tie in to utilities' grids, and how to buy land, and...